The Concept:
We worked with luxury beauty and style bloggers for the launch of Penhaligon’s new perfume range ‘Portraits’. This included a bespoke tour of London locations that could have inspired the collection and a flagship store launch.This included attendees Sophie Shohet (110k Followers) who vlogged the whole experience, as well as recommending the range in a follow up video. Similarly style blogger That Dapper Chap (55k Followers) wrote a beautiful feature showcasing the collection in a blog post, as well as posting across all his social media platforms.
Stats/ results:
For this launch, we sourced and invited luxury social influencers with a beauty and male grooming focus, building relationships in advance of the event to manage messaging effectively and push for extra coverage wherever possible.Our team supported the Portraits event, encouraging influencers to promote the launch in real time via their social media platforms. Following the event influencers were then encouraged to cover it through bespoke Youtube videos and blog posts.
