Influencers have engaged, loyal followings with a specific niche focus, making them a perfect platform to engage your target audience.
It is no surprise that 65% of top-performing Instagram posts feature products - Influencers have built an empire on this platform, portraying an aspirational lifestyle which their followers can easily replicate through their purchases.
Why Social Influencers are Vital for Your Brand
Social media influencers are one of the most effective ways to spread your message to your audience in an rapidly expanding digital world.
Nowadays Influencers are considered the new ‘word of mouth’, with new data revealing people trust social media influencers almost as much as their own friends.
With 40% of Twitter users saying they’ve made a purchase as a direct result of a Tweet from an influencer, and 65% of top-performing Instagram posts feature products, there has never been a better time to get social influencers raving about your products.
Brief: We worked with aspirational Mum Instagrammers renowned for their beautiful visual content to position the Scalextric as the ultimate must-have for 3-6 year olds.
Results: Working with an accumulated following of 325k Followers, the posts had fantastic engagement generating 7.7k likes. These posts contributed to our key toy exceeding sales targets.
Brief: In the lead-up to Mother's Day, key parenting Instagrammers worked with illustrator Felicia Bromfield of FridaLovesGogo on a series of beautiful bespoke illustrations to raise her profile.
Results: Generating an average of 944 likes per image, responses from their audiences were fully positive in sentiment.
Brief: Working to a two week deadline, we selected beauty and luxury influencers to position the Magnitone BareFaced limited edition gift pack as a must-have in your beauty routine.
Results: The set was highly recommended by influencers with a thorough review and beautiful imagery to bring the product to life. The campaign generated 2.1 Million Timeline Deliveries with a reach of 1.2 million.
