We revisit some of our top moments of 2017
- Our highly successful Father’s Day screening returned for the release of the Clint Eastwood 40 Film Collection.
- The event generated coverage high in sentiment, focusing on film and lifestyle influencers giving their Dads a well deserved treat. Parent bloggers also attended, creating gift guide promotional tweets following the event.
- We created a bespoke hashtag #WBFathersDay to track social coverage of the screening on Twitter, generating 1,172,256 Timeline Deliveries with a reach of 594,704 overall.
- Working to a two week deadline, we selected beauty and luxury influencers to position the Magnitone BareFaced limited edition gift pack as the perfect gift under the Christmas tree.
- The set was highly recommended by influencers with a thorough review and beautiful imagery to bring the product to life.
- The campaign generated 2.1 Million Timeline Deliveries with a reach of 1.2 million
- To support the theatrical release of Better Watch Out, we hosted a social influencer screening with a Halloween theme.
- With a full turnout, all influencers heavily supported the release on their social channels.
- For our Scalextric Christmas campaign, we worked with Dad influencer LadBaby (1 Million Followers) to create a fun video concept which went viral with over 6.4 Million views! The video was also featured by Ladbible to their 28 Million Followers!
- Stats / results: In just a few days Ladbaby generated 2.5 Million views, 41k Likes and 15k shares via his Facebook page. Overall the video received 6.4 Million views.
- As part of our Christmas campaign with Scalextric, we worked with Parenting Microinfluencers on a series of reviews, gift guide placements and competitions
- Our work with Microinfluencers alone generated 22 Million Timeline Deliveries with a reach of 3.4 Million!
- Our work for Scalextric generated a fantastic testimonial, with two of the sets exceeding targets.
"I briefed Fetch Friends to help drive awareness and interest for 3 types of Scalextric sets aimed at 3 different consumer targets during the Christmas sales period. Fetch found key influencers for each target. They were a mixture of established and micro influencers that combined to give a significant reach for each target. Fetch helped to create a strong creative angle for the influencers, that made the content they produced more natural and entertaining. Key messages were also filtered through and Fetch made sure all of the content didn't contradict the key messages we were working towards. The 3 types of sets are selling very well to date, with 2 exceeding targets. Fetch account management was also very professional throughout. I would recommend Fetch Friends to anyone looking to run an influencer campaign."
Shahla Rushworth, Head of Brand, Scalextric (until February 2nd 2018)
